Communications overhaul delivers more agile business for M&C Saatchi
Avaya IP Office and cloud-based Scopia video conferencing connect global agencies and boost effectiveness of collaborative projects
A global, modern advertising agency can look very much like a highly connected group of individuals: small, specialist teams, working from anywhere in the world, coming together on a planned or ad hoc basis to develop client solutions. They are held together by a common thread but remain resolutely independent.
“We were impressed by the refreshing approach Charterhouse took to our communications challenges; focusing on the user experience first and foremost, and how this could be changed to benefit our business in the long termHead of IT
Transformation agenda
Alistair Roberts is M&C Saatchi’s head of IT. Roberts, who previously held a senior role at Imperial College London,was recruited in 2011 with a specific brief to refresh the IT and telecommunications infrastructure of the London head office and to ensure it could cater for the rapidly expanding needs of the business which has experienced a period of sustained growth.
“We purposefully kept the initial roll-out simple. We didn’t load up too many features, but the beauty of IP Office is that we can add as required. We’re now more flexible, more compatible, and better able to respond quickly to clients’ needsHead of IT, M&C Saatchi
